Saša Borojević Biography of marketing consultant

Saša Borojević is a public figure from the regional media who most often appears in the regional media as a marketing consultant / “social” or political analyst and television presenter. media allegations about his statements about student protests.

It is important to note that profiles of other people with the same first and last name (e.g. sports profiles or professional profiles on networks) appear on the Internet, so this biography refers to a person who is connected to the show in the media i initiative/association “family alarm”.

In short, these are facts that can most often be confirmed from publicly available sources:

  • He is known as the author and host of the show na .
  • In texts on local politics, he is mentioned as a councilor (member of the City Assembly) and as a candidate on a list related to u .
  • It is associated with the “Family Alarm” association, which states in public descriptions goals related to the protection of children and “family values”.
  • Fact-checking and media analyzes often cite it in the context of spreading conspiracy theories or incorrect claims, with specific examples of checks.

Early life, education and what is publicly known

According to biographical statements in media texts, Saša Borojević was born on March 30, 1973 in . on March 4, 2026. This means that he is 52 years old (53 full on March 30 2026), counting from the publicly stated date of birth.

In the same sources, the educational path is stated: the mechanical school “Prvi May” graduated, then the Higher School of Economics and the Commercial School and the Faculty of Service Business in .

Details about early childhood, families (parents, brothers/sisters), as well as private biography outside of public work are not systematically published in relevant, verifiable sources that are easily accessible without registration, so it is not possible to list them reliably.

Career and public work

Saša Borojević is most often positioned in the public through a combination of: (1) media appearances, (2) projects/institutions related to children and education, and (3) engagement in the association “Family alarm” and local politics .

Education and projects related to schools

On the school’s website, “Radmila and Saša Borojević” are listed among the founders, with the prominent label “Since 2010”. Saša Borojević is mentioned as the founder of “Artimedia” High School.

In media texts that profile him in the context of public appearances, it is also stated that he often emphasizes ownership or founding role in several institutions focused on children and young people (eg UMS schools for talents and “Artimedia”).

Association “Family Alarm” and the topics by which it was recognized

In public texts (especially in the context of the 2024 election campaign), Borojević is listed as a person associated with the association/initiative , which is described as an initiative aimed at “mental and spiritual health of children” and “returning family values”.

Goals and suggestions that are often mentioned in media analyses and on their website include:

  • reference to “Alexin Law” (legal changes associated with prevention of peer violence),
  • restricting or abolishing social networks for children (the documents explicitly mention i ),
  • ideas about greater regulation in addition to the role .

Regarding formal registration data, the Business Base for the association “Family Alarm” states the date of the founding of May 12, 2023 and that Saša Borojević is listed as a “current director / representative”. In one The analysis published on  (taken from the text ) is mentioned on May 25 as the date when he became the founder and representative of the Association, which shows that different dates appear in public sources.

Business links that are publicly mentioned

In the text about the business “emperia” it is stated that in the company there is a division of ownership of 50/50 between Mitrović and Saša Borojević, with the description that Borojević is known to the public and according to projects aimed at children and young people, as well as frequent TV guest appearances.

Since the financial and ownership details of companies can be complex and changeable, and part of the registry data is not always publicly visible without additional tools or subscriptions, only statements that are published explicitly in the quoted text are listed here.

Political engagement and role in the City Assembly

Several sources state that Borojević was a candidate (21st place) on the electoral list “Aleksandar Vučić – Belgrade Sutra”, which she declared , and that he is connected to the association “Family alarm” in this context.

He states that he entered into after the elections held on June 2 (in the context of a reporting from 2024). which, according to their own words, he wants to deal with (emphasis on children and children’s rights, and a proposal on criteria for free textbooks).

In March 2026, i reporting about his performances, and they state that he stated there that the students were “cancer” of society, which caused new reactions and additional public interest.

Social networks and public visibility

Borojević has a strong presence on social networks: on the Instagram profile (listed as “Official Instagram Account”) in the description he presents himself as the founder of the “Family Alarm” initiative, and the profile at the time of the review (March 2026) shows hundreds thousands of followers.

In addition, media texts state that it also appears on platforms such as YouTube (own channel and guest appearances), including channels that present it as “analysts” or “experts”.

TV shows and major media appearances

The most directly confirmed television role from “official” program descriptions is the show na . On the page of the show, it is stated that the author and presenter is Saša Borojević and that the show deals with the analysis and discussion of conspiracy theories and “controversial topics”.

In the political-media context, his guest appearance in the show na uz  was often mentioned, which was one of the reasons for wider media profiles and analyzes about who and how he got visibility in prime time.

In addition, a significant part of his recognition comes from frequent guest appearances on televisions and portals, where he presents himself as a marketing consultant or political/social analyst; Such a presentation is also directly stated in recent reports (March 2026).

Since there are regular controversies surrounding his public appearances, it is important to distinguish between two levels of information:
(1) Verifiable facts such as roles (leader, candidate, councilor, founder of the school) 
(2) character and credibility ratings of statements, which appear in analyses, comments, and fact-checking articles.

FAQ about Saša Borojević

How old is Saša Borojević?

Public media sources state that he was born on March 30, 1973.

What is the show “Conspiracy Theories” and where is it broadcast?

“Conspiracy Theories” is a show on , and on the official website of the show it is stated that Saša Borojević is the author and presenter. topics.

Is Saša Borojević politically active and does he have a function in Belgrade?

Yes. Several sources mention his election candidacy on the list “Aleksandar Vučić – Belgrade Sutra” (21st place) and entry into the after the elections held on June 2 (in the context of reporting from 2024). also, describes him as a “newly elected councilor” and conveys which topics he announced as the focus of his work.

In conclusion, most verifiable information about Saša Borojević comes from a combination of program descriptions (eg ), media profiles and reports, and fact-checking analysis. If you are interested in news, it is most useful to follow his official channels (with caution that claims are checked) and at the same time compare information with reliable media and fact checkers.

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