Sandi Hadžić, better known by the nickname Sandi Pego, was born in Zagreb. His parents are originally from Bosnia and Herzegovina; They moved to Zagreb when they were 17 years old, and Sandi was born in the same year when his mother had Only 18 years old. As a boy, he grew up with two younger brothers – Jasmin and Ismael. His father was a colonel of the Croatian Army and during the Homeland War he was seriously wounded on the Southern Front; He underwent more than eight head surgeries and today has the status of a 100% war invalid. The mother devoted herself to taking care of her husband and raised her three sons, which is why Sandi often emphasized that she “should be erected a monument”. Family solidarity and the courage of his parents shaped him in his early years.
Education and first jobs
Hadžić attended mechanical engineering school “Faust Vrančić” in Zagreb, after which he enrolled Faculty of Economics, University of Zagreb. He graduated in economics in 2011. While he was studying, he started working at only 17 years: he sold newspapers, worked as a waiter and was a promoter in nightclubs. These jobs, along with later experience in marketing and hospitality, helped him develop communication skills that he would later use in the digital world.
Entrepreneurial career and marketing agency
Sandi Hadžić is The founder and creative director of the marketing agency Rinzol. He started the agency in 2017 and collaborates with many well-known brands. In addition to marketing, he invested in catering: he is a co-owner of a pancake house in Zagreb, a restaurant with Asian and Hawaiian dishes, and the Zagreb night club. Ritz. His business ventures expanded to influencer agency KREATORI, which shows how it combines marketing with new media. In an interview, he said that he was proud of the “falls” in his business life, because he was taught perseverance and planning. Nickname Pego He got it in 2010 when he improvised the song “Ai se eu te pego” in a night club; The guests started calling him “Pego” and his nickname remained.
TikTok and Social Media
In 2019, Hadžić started publishing content at Tiktoku. His humorous and dance videos, often with the participation of his wife Cindy and son, are followed by millions of users. By 2025, his account had More than a million followers on TikTok, while on Instagram follow the eye 161 Thousand users. The audience called him the “Croatian Ricky Martin” because of his energy and dance. In the media, he points out that he understands TikTok as a “theatre stage” where the audience expects trends told through personal experience. During the pandemic in 2020 and 2021, when catering facilities were closed, he devoted himself more intensively to creating digital content.
co-owner of the Ritz nightclub and conflict with Niko ilčić
One of his most famous projects is Zagreb Ritz, a popular club. In April 2025, influencer Nika ilčić publicly questioned his co-ownership. After Pego mentioned in the video that he was the owner of the club, Ilčić ironically asked “which club” in the comment, and he answered her: “The one you cannot enter”. Pego then made a large banner with their correspondence and brought it to the club, which attracted the attention of the media. The conflict went viral, and Hadžić emphasized that social networks are the medium through which he communicates with the audience.
Dancing with the stars and media recognition
Hadžić became known to the general public in 2022 by participating in the show “Dancing with the Stars” (Croatian version of “Dancing With The Stars”) on Nova TV. As a competitor with his partner Helena, Janjušević regularly received high marks and delighted viewers. despite the height of almost 190 centimeters, showed surprising agility in standard and Latin American dances. He won second place in the show, and during one performance he danced with his wife and revealed that they were expecting their first child.
Marriage with Cindy Šoštarić Hadžić and family life
How they met
Sandi is her husband Cindy Šoštarić Hadžić met in 2018 in a company where he was a business partner and she was a translator of the Italian language. After a short business, they drank coffee and started hanging out. They later discovered that they officially became close on July 17, 2018 in Umag. Cindy was born and raised in Italy, and returned to Croatia in 2015. In 2016, she won the title Miss Sport and graduated in Italian studies at the Faculty of Philosophy in Zagreb. They got engaged in December 2019 in Thailand and got married on August 21 August 2021. at a luxurious ceremony in Zagreb. They often post joint videos on social networks, including a viral “horny” skit in which Cindy pasted the message “I’m horny, blow up” on Sandi’s car.
children and family
The couple had a son in September 2022 Ian. Sandi is in show “Dancing with the Stars” He kissed Cindy on the stomach in front of the television audience and thus announced her pregnancy. their second son, Noah, was born in the early morning hours of 8 Sept 2025; Cindy started giving birth at 1:15 a.m., and Noah arrived at 1:39 a.m. – ten days before the scheduled date. After giving birth, Sandi thanked his wife for her courage and shared joy with her followers on social networks. The family moved to a spacious apartment in Maksimir, where they often record videos.
Personal details (age, height, net worth)
Sandi Hadžić is tall about 190 cm. In the 2022 interviews, he stated the age of 34 years; He celebrated his 35th birthday on social media in November 2022, so it is assumed that he was born around November 29, 1987., but the exact date and net value are not officially confirmed and remain unknown. In the media, he is usually described as a positive person whose life motto is “only positive”.
social networks and presence
Hadžić is among the most followed TikTokers in the region. According to data from 2025, TikTok follows him more than a million people, and on Instagram 161 Thousand followers. Together with his wife Cindy, he produces content that combines humor, dance and family moments; Their profile on TikTok had almost 800 Thousand followers 2022. In addition to TikTok, Sandi follows trends on both Instagram and threads platforms and points out that the influence of influencers must be used responsibly, especially when the audience consists of children and young people.
Controversies and public interest
conflict with influencer Niko ilčić
In the spring of 2025, the TikTok scene was accompanied by a verbal conflict between Sandi Pega and the influencer Nike ilčić. After he said in the video that he was the owner of the nightclub, Ilčić commented: “Which club hahaha?”, insinuating that he is not the owner. Pego replied that it was a club that she could not enter, and then created a huge banner with their conversation and carried it to the club. The debate continued through the media; Ilčić later told Index that it was “funny to watch the world lie”, while he claimed to be the co-owner of the club. The conflict showed how much social networking has become an arena for private quarrels of influencers.
Other incidents
Zagreb club Ritz He was in the news several times due to incidents in front of the entrance, including a tragic event in which a young man was killed. Hadžić was not blamed for the incident in the media, but as a co-owner, he emphasized the importance of security and cooperated with the police. Discussions were initiated around the club about the responsibility of the organizers and wardens, which further increased the public’s interest in his work.
Most frequently asked questions (FAQ)
Who is Sandi Hadžić (Sandi Pego)?
Sandi Hadžić is a Zagreb entrepreneur and one of the most popular Tiktokers in the Balkans. He is the founder of the marketing agency Rinzol, co-owner of several catering establishments and the Ritz nightclub and former competitor of the show “Dancing with the Stars”. He is known for his positive energy, dance videos and joint skits with his wife.
How old is Sandi Pego?
In interviews in 2022, he stated that he is 34 years old. He later celebrated his 35th birthday on social networks in November 2022, which suggests that he was born at the end of 1987. The exact date of birth has not been officially confirmed.
What education does he have?
He graduated from the Mechanical Engineering School “Faust Vrančić” and graduated from the Faculty of Economics in Zagreb in 2011.
Who is his wife?
His wife is Cindy Šoštarić Hadžić, former Miss Sport and Italian. She was born in Italy, and in 2015 she returned to Croatia and graduated from Italian studies at the Faculty of Philosophy. The couple got engaged in 2019 in Thailand and got married on August 21, 2021. They make videos together and have two sons, Ian (born in 2022) and Noah (born in 2025).
What does he do outside of social networks?
In addition to being the creator of digital content, Hadžić runs his own Rinzol marketing agency and is a co-owner of several catering establishments, including pancakes, restaurants with Asian and Hawaiian cuisine, and the Ritz nightclub. He is also a partner in the influencer agency Kreatori and invests in new projects.
Does it have a publicly known height or net worth?
He is about 190 cm. Data on its exact net worth are not public. Although he is a successful entrepreneur and influencer, he does not reveal financial details.
Conclusion
Sandi Hadžić, alias Sandi Pego, is an example of an entrepreneur who combined classic work in catering and marketing with modern digital platforms. From humble beginnings, with his mother’s selfless care and the father of a war veteran, he built a successful career that includes marketing agency, restaurants, clubs and a large community of companions. Along with his wife Cindy and sons Ian and Noah, he represents a family that shares his everyday life with the millions of audiences. Despite controversy and public strife, he remains committed to a positive approach and promoting humor, dance and family values.