Branko Babić is a Serbian entrepreneur and innovator in the beauty industry, best known as the founder and leader of eyebrow. His name is often associated with the market of permanent makeup (PMU), education of beauty professionals and global sales of specialized tools/pigments.
In the wider media space, the nickname “King of Eyebrows” (which he uses in public appearances) appears, and the interest of the audience grows further when he gets involved in topics outside his primary business (eg comments on social networks and guest appearances on TV shows).
It is important to emphasize that when searching the term “Branko Babić” you can come across several different people of the same name, which can confuse readers:
- In football sources there are Branko Babić (also known as “Sosa”), Serbian football coach and former player, born in 1950.
- In the Croatian football base, the Croatian Football Association Cranko Babić (player) is also mentioned, with information about the birth in Rijeka 1994.
This article refers exclusively to entrepreneur Branko Babić connected with the Phiacademy/Phibrows system of education and products.
Early life and professional milestone in the beauty industry
Origin and environment
According to the media profile, Babić was among the first in Serbia started to build a business around permanent eyebrow makeup, and over time he expanded it through training and selling his own products. The same sources state that he was originally from Ratkovo (near Novi Sad), that is, that he lives there.
What does it say about your own beginning
In the publicly available transcript of the conversation in the podcast amp, Babić describes his business journey as a series of practical jobs before the beauty industry. He states that, after his education, he briefly entered the Faculty of Economics (according to him “I studied for four days”), and that he entered his father’s company early, starting from the lowest position, including working in production (he mentions work on the extruder in production candle), and then other jobs such as driving and logistics/opsrkba.
In the same conversation, he also explains how he sees the core of what Phiacademy does: a combination of education (courses/trainings) and products (tools/pigments and accompanying materials), but with an emphasis on “career support” to participants through marketing knowledge and client relationships.
How to talk about getting into permanent eyebrow makeup
An autobiographical summary was published on Phiacademy’s blog, in which Babić describes the key turning points:
- He places the first idea and contact with permanent eyebrow drawing in Istanbul 2009, when he was engaged in the sale of clothes imported from China and Turkey.
- After the market changes, he describes the “start from scratch” and entry into the beauty industry, with a plan to open a luxury salon.
- In the same text, he states that the partner gave up on a joint project, so he was left alone in a new job, without capital and with a lack of knowledge about treatments and hygiene, which he described as a major crisis that forced him to look for solutions.
These sources provide a framework for the “early phase” of a career, but it should be kept in mind: part of the information comes from its own narratives and media texts, while strict biographical information (eg, the exact date of birth) is less standardized in official profiles.
Career and why it is famous: Phicademy, Phibrows and Internationalization
What Phiacademy is doing and how is it positioned in the market
According to the profile of EY, Babić is a FOUNDER and CEO of Phiacademy, and the Academy describes himself as the “largest beauty academy in the world” with a community larger than 150,000 members. In the same profile, it is stated what Phiacademy covers:
- permanent makeup treatments
- online education and training programs
- production, sales and global distribution of necessary pigments and tools
The official profile of the speaker at Kaonik Business Forum he additionally emphasizes that Babić developed the Phibrows method and built an educational system with more than 500 masters and educators, with the figure “more than 100,000 trained students” in 160+ countries.
Innovations and systems that are most often associated with
In the EY profile, there are several innovations attributed to Babić and his organization:
- Introduction of the Golden Ratio Divider tool for eyebrow design
- Digital Eyebrow Symmetry Calculation via PHIAPP
- “Pigments free from heavy metals” (pigments without heavy metals)
- Craftmaster online education platform development
- Development of Hexaplan 6-Step Advancement System
Hexaplan is described on the official PHIACADEMY blog as a 6-step progression plan that takes the student from first steps to an international master’s career, with clearly defined tasks and additional skills such as communication and marketing skills.
In the Podcast, the amplifier Babić additionally explains the “logic of the level” and the rules of progress, stating that the levels (from the student to the “grandmaster”) are the foundation of the system he built, inspired by the principles of “gamification”.
Products, logistics and international expansion
Speaker-Profile Kopaonik Business Forum describes Phiacademy as a production and distribution system: it lists production facilities in Germany and Serbia, with the claim of compliance with EU REACH regulations and FDA approvals, and the sale of products primarily over Phishop and global distribution through the main center in Vienna, Austria.
Regardless of that, the logistic Case Study DHL (DHL Express Austria Content Team) states that “PhIcademy GmbH Founded in 2014” and that it is sent annually “to 100.00 Packages” worldwide, with a description of the logistics center in Vienna and delivery to “Over 160 Countries Worldwide”.
On the other hand, the technology case study of the company Reply quotes the establishment of a startup in Vienna in 2015 and also presents the figures “about 100,000” shipments/orders per year, with sales in 160+ countries.
It is important to be precise here: public business profiles do not always state the same year of “establishment” (2014 in the DHL/EY narrative, 2015 in the reply narrative), so the concepts of brand, academia and legal are often mixed in online articles. persons.
Awards and formal international visibility in entrepreneurship
Babić is formally connected with the international EY recognition program: in the EY profile he is listed as “Ey World Entrepreneur of the Year™ Class of 2023, Serbia”. The report, Tanjug, on June 9, 2023, represented Serbia at the EY World Entrepreneur of the Year contest, after winning the national EY Entrepreneur of the Year award in February.
UNICEF related humanitarian activities
When talking about the humanitarian segment, the strongest public evidence comes from the official UNICEF announcements:
- UNICEF UNICEF Serbia announced on September 25, 2018 that Phiacademy donated 100,000 euros to UNICEF for global work and 13,000 euros for work in Serbia, with a quote in which Babić is listed as a “phiacademy founder”.
- On May 8, 2020, UNICEF Serbia stated in a statement on the delivery of fans that the purchase of 50 ventilators was made possible by donations, among which Phiacademy was listed as companies (in addition to other companies and donors).
Public visibility, social networks and frequently asked questions
Interest in the query “Branko Babić Biography” most often comes from several directions: career in permanent make-up and education, “king of eyebrows” nickname, scope of business (number of countries, number of participants), but also media appearances outside the profession.
Major public appearances and impressions (verified)
- The speaker is at Kopaonik Business Forum, where there is an official profile, and a text was published about a conversation with him (dated March 3, 2025) about entrepreneurial beginnings and development of Phiacademy.
- He was a guest on the podcast business story (Episode #51, published on April 3, 2022, according to the Apple Podcasts/Spotify website).
- He was also a guest on the Podcast Amplifier (episode #96, publication on January 17, 2021, with the available transcript).
- In the political and social program hit tweet he is mentioned as a guest; For example, in the article about the show, Pink states that he was in the studio, and in the same text, posts dated March 1, 2026 were quoted.
Personal information (only what is publicly confirmed)
Publicly available sources with a higher level of verifiability (eg institutional profiles and official pages of events) do not provide a standardized “celebrity” profile. What can be stated without guessing:
- Location: It is stated that he lives in Ratkovo (Serbia).
- Family: Speaker-Profile Kopaonik Business Forum states that he is the father of two sons.
- Age, height, estimated net assets: In the official profiles viewed (EY, KBF), this is not published as a specific number, so in this article it is treated as unknown.
Social networks and official channels
Username is available on Instagram Branko_babic_phiacademy, along with the description of the profile that presents him as the founder of Phiademy and the creator of Phibrows and BB Stroke techniques. official websites and official profiles of the organization).
FAQ (FAQ)
How big is PhiAcademy and where does it operate?
The two most quoted sets of figures come from institutional and business profiles:
- The EY profile lists the community “more than 150,000” and points out that Phiacademy includes treatments, education and production/distribution of pigments and tools.
- Kopaonik Business Forum profile lists 100,000+ trained students in 160+ countries and a system with 500+ masters/educators.
For logistics, DHL and Reply mention the scope of deliveries (about 100,000 shipments/orders per year) and international delivery in 160+ countries..
Is Branko Babić the winner of the EY award and what does that mean?
Yes. EY lists him as a representative of “EY World Entrepreneur of the Year™ Class of 2023, Serbia”.
According to a report by Tanjug (June 9, 2023), Babić represented Serbia at the EY World Entrepreneur of the Year EY after he had previously won the national EY award “Entrepreneur of the Year”. a victory that leads to a global choice among national winners from multiple countries.
Does Branko Babić have an official Instagram and how to recognize authentic channels?
The most frequently quoted Instagram profile in public searches is @branko_babic_phiacademy, whose profile description includes claims that he is the founder of Phiacademy and the creator of Phibrows/BB Stroke Techniques.
In authentication (especially because there are false profiles in the field of education and sales), it is useful:
- Check if it takes the profile to the official pages of Phiacademy/Phishop or vice versa (links and highlighted information)
- Check content consistency with official event announcements (eg Kopaonik Business Forum Speaker Profile and Official Posts).
How much does a Phibrows online course cost and where to check prices?
Prices are published on the official website of PHISHOP for “Phibrows Online Course by Branko Babic”, where two options are visible:
- Standard: €1500
- Premium: €1900
On the same page are details about the duration of support (eg 4 vs 6 months) and included materials/kits, with a note about additional costs (eg VAT and others).
If you are reading this article later (or from another country/currency), the best practice is to check the current price directly on PHISHISH as web-shops show content by region and prices may change.
In conclusion, Branko Babić is most recognizable as the founder of Phiacademy and the creator of the Phibrows system, with a visible trace in the industry of education and products for permanent make-up, but also with a growing media presence outside professions. For the most accurate news and changes (courses, workshops, official announcements), the most reliable are the official channels of Phiacademy and PHISHOP and verified announcements of relevant institutions such as EY or UNICEF.